Bevtec Asia 2014 – a new trade exhibition launched in Bangkok to serve Asia’s brewing and beverage technology industries

Bangkok – Leveraging on each party’s expertise, three industry specialists join forces to launch Bevtec Asia, the first international trade exhibition and conference for Asia’s fast expanding brewing and beverage manufacturing industries. To be held from 26th-28th March 2014 at BITEC (Bangkok International Trade & Exhibition Centre), this inaugural edition of Bevtec Asia comes at a time when there are strong developments and immense potential in Thailand’s alcoholic and non-alcoholic manufacturing sectors.

Jointly organised by Messe Düsseldorf Asia and Asian Exhibition Services, Bevtec Asia 2014, and in collaboration with the Thailand Beer Industry Guild, is a biennial exhibition for international and regional manufacturers and suppliers of machinery, technology and materials for breweries, distilleries and wineries as well as the soft drinks, fruit juice, mineral water and dairy industries. It is supported by the Ministry of Industry, the Food Science and Technology Association of Thailand and Messe Düsseldorf GmbH, organiser of interpack, the world’s leading processes and packaging international trade fair.

“As Thailand rises in prominence as a regional hub for Asia’s food and beverage manufacturing, processing and packaging sectors, Bangkok is an ideal location to stage this dedicated trade exhibition which will not only attract industry movers and shakers as well as trade professionals from Southeast Asia but also from Japan, South Korea, India, Australia and the Middle East,” says Gernot Ringling, Managing Director of Messe Düsseldorf Asia.

He adds “Coupled with a comprehensive marketing and publicity plan, the collaboration with established local industry partners and associations and our strong network of international representatives will ensure that Bevtec Asia 2014 is a success for the exhibiting companies and visitors from the drinks manufacturing industry.”

Held alongside the exhibition is the Brewing Conference 2014, organised by the Thailand Beer Industry Guild and supported by the renowned research and training institution for the brewing industry, VLB Berlin. With an annual production of more than 2,000 million litres of beer with major locally produced brands including Singha, Heineken, Chang, San Miguel, Asahi, Tiger, Federbrau, Leo, Cheers and Phuket Beer, Chonlada Manakul, President of the Thailand Beer Industry Guild (TBIG), says “Thailand is a perfect venue to hold the International Beverage Conference which will value-add the participation experience of Bevtec Asia 2014 exhibitors and visitors.”

To develop a strong industry-driven conference programme for Bevtec Asia 2014, the Thailand Beer Industry Guild, in cooperation with Asian Exhibition Services and Messe Düsseldorf Asia, will stage in May 2013 a one-day brewing workshop. Targeted at the region’s brewers, soft drink manufacturers and technology suppliers, this workshop, a prelude to the Brewing Conference 2014, aims to provide participants insights on both regional and local trends and developments of the brewing industry.

With Thailand being one the world’s largest exporters of canned fruit juice and concentrates, the outlook for Thailand’s soft drinks sector is also promising. It plays a highly important role in Thailand’s beverage production and export markets which have seen significant growth in the health, sports, tea, fruit juice, yogurt and non-alcoholic beverage sectors in the recent years.

“Investment in production technology is growing at an average rate of 18% with processing equipment accounting for 60% of market value,” explains David Aitken, Managing Director of Asian Exhibition Services (AES), “and, with 70% of beverage production technology being imported there is a huge opportunity for international beverage product and equipment manufacturers to develop their market share in Thailand and the region. The free trade markets of ASEAN will provide a gateway to for Bevtec Asia exhibitors to expand into the growth markets of Vietnam, Indonesia, the Philippines, Malaysia and the emerging neighbouring markets of Cambodia and Burma.”

The debut Bevtec Asia has already received positive response from major key trade players even before its official announcement, such as Ziemanns Asia-Pacific, the world’s leader in brewing plant technology. Having confirmed their participation at Bevtec Asia 2014, Mr. Andreas Benischek, Managing Director of Ziemann Asia-Pacific, explained that “Bevtec Asia will finally provide the much needed platform for the manufacturers of beer and non- beer beverages in Asia to access new process and manufacturing technology, explore new industry and marketing trends and conduct high-level business contacts within a dedicated trade event with strategic positioning, partners and timing for the Asian market”. This is a strong testimony of the industry recognition of Bevtec Asia as a key meeting place for all involved in the trade.

About the organisers
Messe Düsseldorf Asia is a subsidiary of Messe Düsseldorf GmbH, one of the world’s leading trade fair organisers, responsible for organising more than 20 global No. 1 exhibitions in various industries including processing and packaging, specifically interpack held in Düsseldorf, Germany triennially. With extensive expertise in organising trade fairs in Southeast Asia, Messe Düsseldorf Asia has developed a portfolio of numerous trade fairs in Southeast Asia since 1995.

Asian Exhibition Services (AES) Ltd. is an international, Board of Investment listed company, managing specialised industrial trade events throughout Asia. AES is headquartered in Bangkok and has representative offices worldwide. AES’s partner companies include Pico (Thailand) Plc., AES (UK) Limited, and MP International (Singapore).

For more information, visit www.BevtecAsia.com or email AES in Thailand at bevtec@aesexhibitions.com. 

For international enquiries, please contact Messe Düsseldorf Asia at
bevtec@mda.com.sg.

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